"COLLEGE FOOTBALL DOESN'T NEED A GEORGE MASON": I love how every comment on this article (inexplicably near the top of Google news searches for "George Mason") is telling the author he's full of it.

A PLEA TO BURGER KING: Hey! Listen--I generally like your product. I like the chances you take in your advertising campaign--I'm sure you understand how disturbing the guy in the "King" suit is, but you're running with it anyway, doing a promotion about a thousand times better than those milquetoast McDonald's ads. ("I'm loving it!"? Yeah, how much did they pay someone to think that one up?) But please--if you're going to have the Veggie Whopper available as a standard button to press on all your registers, please tell your new hires that it exists. I know you don't want it on the menu, for whatever reason. I know you don't advertise it. Maybe you have too much invested in the horrid BK Veggie, and you don't want to admit failure right yet. Whatever your reasons are, I understand them. Just tell your own people that you 1. sell this sandwich, 2. that it's cheaper than a Whopper (I've had people try to charge me full Whopper price for the Veggie), and 3. that it's definitely not the BK Veggie. Thank you.

SAY: When did The Nation add a sports columnist? I liked Dave Zirin's Olympics column and I like his WBC column. He comes off like a sports fan with a political consciousness who happens to lean left, and not the Marxist "sports are the opiate of the masses" type you could imagine the Nation hiring. Good stuff.

THE PLAY-IN GAME: I may or may not say this every year, but I always think it: the play-in game should be for two bubble teams, not for two conference champions. Conference champion should always equal field of 64, and we should be watching Air Force play George Mason (or in a just world, Cincinnati and Hofstra) to get in and not poor Hampton and Monmouth.