FALLING UPWARDS: Sheer persistence really does pay off in Big Media, it seems like. Well--it has to be the right kind of persistence I guess. You might think--say--Rush Limbaugh's job is easy, but it really is quite a feat to be able to consistently disable the voices in your head that tell you when to not say something offensive or obnoxious. Learn that skill and keep applying it again and again--you're on your way to a big contract from a stupid conglomerate!